I’m Abbey Anspach, a Chicago-based Social Media Manager with a passion for turning ideas into content that actually connects. With a background in public relations and years of experience leading social at Pure Romance, I specialize in full-scale social media management, from concept and creative direction to execution, copywriting, and performance analysis.

My work lives at the intersection of strategy and storytelling. Whether I’m developing campaign concepts, behind the camera capturing content, or refining the final edit, I take a hands-on, start-to-finish approach to everything I create. I love the collaborative process, bouncing ideas, building something from nothing, and watching it resonate with an audience.

Alongside my corporate role, I’ve worked with freelance clients ranging from restaurants to nonprofit organizations, helping each brand find and express its voice online.

When I’m not working, you can usually find me exploring Chicago’s food scene, getting lost in a good book or show, spending time with my dog Archie. (Or, realistically, deep in a TikTok scroll.)